For more than a century, Häfele, a German family-owned company of architectural solutions for building projects, is the most trusted brand of architects, engineers, and designers worldwide. Häfele is synonymous to durability and unparalleled German technology. With over 37 subsidiaries, Häfele’s trademark door locks, kitchen fixtures, bathroom accessories, and more can be found in most major hotels, condominiums, shopping centers, government offices, and luxury residences, including the Philippines.
HÄFELE PHILIPPINES, INC. GROWTH THROUGH THE YEARS
Häfele Philippines, Inc. opened its first office in North Reclamation, Mandaue City, Cebu in 1995, introducing German quality hardware fittings to the local furniture and construction industry.
The Cebuano’s discriminating taste when it comes to quality has helped expand the Häfele brand across major building projects across the Visayas and Mindanao regions, as well as in Luzon. Since then, their market has grown steadily as they partnered with hundreds of hardware dealers, and supplied major home depots to cater to end-consumers.
In the 2010s, Häfele Philippines began building itself as a “Home Lifestyle Brand,” with the establishment of the 2-storey, 2,000 sqm Main Showroom and Philippine Headquarters in Taguig. It is the first and largest showroom for architectural solutions in the country, designed with the European minimalist aesthetic that never fails to wow any visitor. This became the trend as more Häfele showrooms sprouted across the country, setting the standard for interior design in residential and commercial buildings.
HÄFELE PHILIPPINES, INC. IN CEBU
In Cebu, the same concept was emulated in Häfele Design Center Cebu (DCC), which opened in 2017. Since then, orders quickly escalated. It is the first appliance hub of Häfele in Cebu, and caters to high-end end consumers – influential leaders, business owners, and celebrities. This is also where Bosch Appliances was introduced to the market.
HÄFELE PHILIPPINES, INC. ONE PASEO SHOWROOM OPENING
Then come 2019, Häfele Cebu decided to move its headquarters closer to DCC by building two establishments – another appliance store in the upscale One Paseo along Maria Luisa Road, and a larger office and warehouse in L. Jaime Street, Maguikay, Bakilid.
HÄFELE PHILIPPINES, INC. ONE PASEO SHOWROOM
HÄFELE PHILIPPINES, INC. MAGUIKAY OFFICE & WAREHOUSE
Currently, Häfele carries 4 top European appliance brands, which complement Häfele’s bestselling cabinet fittings and hardware:
A range suited for mid-level market consumers, this is popular among new families who just purchased their first home
The World’s No. 1 Brand of Appliances according to the latest survey by Euromonitor, and also No. 1 in Dishwashers because of its IoT (Internet Of Things) smart technology
A Scandinavian brand that cares for the environment starting from the design process. The appliances were made with the modern, busy person in mind – easy to understand, durable, and sleek
The most expensive freestanding cooker the world, the brand is a favorite among celebrities like Julia Child, the Kardashians, and Ayesha Curry (Stephen Curry’s culinary wife with a popular TV show on Food Network).
HÄFELE now signifies durable and innovative products that are trusted not only by the professionals but by homeowners as well.
For further information about Häfele, its products, and our price list, please contact:
Häfele Cebu Sales Office & Warehouse
Address: Jayme St., Maguikay, Mandaue City, Cebu
Tel. No. +63 32 516-0008
Häfele One Paseo Showroom
Address: Maria Luisa Road, Banilad, Cebu City
Tel. No. +63 32 516-0033
A former educator and now working as a freelance writer. Simply living her own version of life’s passion – music, mobile photography, story telling, road trips and food trailing! 🙂