‘Lumba’g Laag sa Sugbo’ opens registration

In a race that will showcase the hidden attractions of Cebu, participating teams are guaranteed an exhilarating competition that will bring them around 22 towns in the south and midwest of Cebu where they will pit themselves against other teams for the first place cash prize of P50,000.

Dubbed as Lumba’g Laag sa Sugbo, the race promotes experiential tourism highlighting unexplored countryside destinations in the province. It will take place on June 10-12, 2018 starting from Cebu City to the south.

Deadline for registration is May 20, 2018.

“Lumba’g Laag is the race to Cebu’s hidden and unexpected countryside attractions. We encourage corporate employees, local government unit representatives, members of the academe, athletic enthusiasts, tourism stakeholders, and mga laagan to join this year’s race,” said Edilberto Mendoza, Jr., Lumba’g Laag sa Sugbo Chairman and the General Manager of Level Up Events Consultancy.

The race is one of the Cebu Business Month (CBM) 2018 events organized by the Cebu Chamber of Commerce and Industry (CCCI) under the theme “Innovate Cebu”. It is organized in partnership with the Cebu Provincial Government, Department of Tourism, and Habagat Outdoor Equipment.

Golden Prince Hotel & Suites Vice President for Communications Aaron Jeremy Que who serves as Lumba’g Laag sa Sugbo co-chair said that the event is inspired by the Cebu Provincial Government’s tourism event called Suroy-Suroy Sugbo.

“Our goal is to promote and showcase Cebu’s tourism, food, people, culture, and heritage through camaraderie and adventure. Participating teams should familiarize themselves with the culture and products of the towns covered by the race,” he said.

Lumba’g Laag sa Sugbo Awarding will be held at SM Seaside City Cebu on June 13.

Interested participants may register at www.cebubusinessmonth.com. They can also personally register at the CCCI office at Cebu Chamber Centre corner Commerce and Industry Streets in North Reclamation Area, or at any Habagat outlet.


 Cebu Chamber of Commerce and Industry
 Maribel – 0916 464 1747
 Jamaica – 09472747014

 Golden Prince Hotel and Suites
 Aaron – 0917 310 4573

 All Habagat outlets
 Eduard – 0917 639 9199
 Jake – 0916 257 9865

For more information, visit www.facebook.com/cebubusinessmonth or call the CCCI office at 232-1421 to 24. All event updates of CBM 2018, including Lumba’g Laag sa Sugbo, can be accessed through the CBM2018 app on Android.



Private companies ink MOA with CCCI in support of CBM 2018

Innovate Cebu!

CCCI lines up experiential activities for Cebu Business Month 2018

Leave a Reply