iSTORYA Article: FITFLOP Introduces Autumn Winter 2017 Collection

FitFlop​, the international comfort footwear brand, just recently launched their Autumn-Winter 2017 Collection. The three new styles and trends of the season: Space-Age Metallics, Modern Heritage and Rebel Inspiration.

Fitflop in ten years time has already sold 38.5 million pairs of Fitflop globally, making it as the leading ergonomic footwear brand. The brand is present in 63 countries, seven of which are under Primer Group of companies.

And recently launched Uma Thurman as the new face of Fitflop, the epitome of strength and confidence which the brand stands for.

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A former educator and now working as a freelance writer. Simply living her own version of life’s passion – music, mobile photography, story telling, road trips and food trailing! 🙂

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