Embark on the Next Chapter of Travel at ITF 2026

Get ready, Cebu! The International Travel Festival (ITF) 2026 returns for its 11th year on March 13–15, 2026 at the Pacific Grand Ballroom of the Waterfront Cebu City Hotel & Casino.

For over a decade, ITF has been the region’s biggest travel marketplace — where wanderlust meets opportunity. And this year promises to be its most exciting edition yet.

For three thrilling days, Cebu becomes the center of global travel as more than 100 exhibitors across nearly 200 booths showcase exclusive deals, packages, and experiences. Expect special offers from airlines, hotels, resorts, cruise lines, travel agencies, visa specialists, and tourism boards — all in one place.

If you’ve been planning your next adventure, this is where your journey begins.

Signature Programs You Shouldn’t Miss

Cebu Travel Exchange (CTX) | March 12, 2026 | 12:00 NN – 5:00 PM | Atlantic Hall

Now on its 9th edition, CTX is ITF’s business-to-business networking event that gathers top tourism professionals to build partnerships, spark collaborations, and shape the future of travel.

Pre-registration is required.

Tourism Students Day (TSD) | March 13–14, 2026

A vibrant showcase of Cebu’s brightest tourism and hospitality students. Expect exciting competitions in tour guiding, quiz bowls, cultural performances, and more — celebrating the next generation of travel leaders.

ITF Food City | March 13–15, 2026

No travel experience is complete without food. From Cebu’s beloved lechon to international favorites like pizza, ice cream, and pastries — ITF Food City is your passport to comfort and flavor.

While you explore exclusive travel deals, take a break and enjoy the tastes that bring joy, nostalgia, and togetherness.

A taste of home. A taste of the world.

ITF Family Day | March 15, 2026 | Morning Only

The festival closes with a meaningful tradition centered on faith, fun, and family.

ITF Family Day begins with a Eucharistic celebration — a moment of thanksgiving for journeys shared and connections made.

Afterwards, the celebration continues with games and activities designed especially for kids and families.

Photo Credit: Official Facebook Page of The Island Nomad (click the page for more of ITF photos)

A Festival That Moves the Travel Industry Forward

Founded in 2014, the International Travel Festival has grown into the region’s premier consumer travel event. It brings together airlines, hotels, resorts, cruise lines, travel agencies, tourism boards, and industry innovators under one roof.

More than a festival, ITF is a movement — connecting communities, fostering partnerships, and positioning Cebu as a gateway to global travel opportunities.