Part of the continuing #RejoiceGirlGwapaKaDai campaign Rejoice 3 in 1, is looking for the next shampoo girl in the Visayas. In a virtual launch led by Rejoice’s latest endorser, Maymay Entrata together with other beauty queens and popular vloggers in the region turned Rejoice shampoo girls made the announcement yesterday.
In a 2-hour live event, Entrata made the announcement, “yes anyone can be a Rejoice shampoo girl in the Visayas.” Any girls aging 18 to 30 years old can join the search and three girls from three different regions will be selected as finalists as they dance to the latest #RejoiceGirlGwapaKaDai jingle produced by a renowned music composer from Cebu, Jude Gitamondoc. Known for its catchy brand jingle Rejoice made original music for this campaign, truly a campaign made for and by Visayan talents.
The campaign will also give away free shampoo all over the Visayas, for Cebu residents it will be delivered directly to their respective houses they just have to sign up on https://www.freeshampoo.com.ph/sign-up plus all those who received the latest Rejoice 3 in 1 Rich Magnolia quatro sachet and publicly share on their social media pages there will be 10 winners to be chosen to meet and greet Maymay Entrata herself and the rest of the shampoo girls in the Visayas. The sampling activity will also be available in different supermarkets all over the Visayas.
This campaign is a first of its kind in the region, celebrating the beautiful islands and the girls of Visayas. This is the first time that a major shampoo brand is localizing its campaign tapping different personalities across the Visayas. Rejoice also prepared different digital efforts to amplify its #RejoiceGirlGwapaKaDai. Rejoice 3 in 1 launched the new variant, Rich Magnolia and the quatro pack sachet is also making a comeback in time for the campaign.
For more campaign announcements and details you can check the social media pages of Rejoice Philippines.
A former educator and now working as a freelance writer. Simply living her own version of life’s passion – music, mobile photography, story telling, road trips and food trailing! 🙂