Shell recently opened the second of its next generation of retail stations in Banilad, Cebu City as it strengthens its mission to make a Filipino motorist’s life’s journey a better one.
“For 105 years, Shell has kept its commitment to nation-building, hand in hand with the Filipino people,” Pilipinas Shell Retail General Manager Anthony Lawrence Yam shared.
“Shell sees a lot of opportunities here in Cebu, not just with the greater availability of our Best Ever Fuels but with its complete suite of offers. We see the potential of the Cebu market and we will continue to be its partner in enabling its growth for years to come,” he added.
Earlier this year, Shell opened its first-ever next-generation retail station in the Philippines in Mango Avenue, Cebu City. It is designed to create a comfortable avenue for people in neighboring communities to come together. At the same time, it has enhanced its stations with features and experiences that go beyond its primary service of providing the best fuel to motorists.
SHELL BANILAD COMMUNITY RETAIL HUB’S WIDE RANGE OF FEATURES
The new Shell Banilad Station follows this blueprint with the same vision of the next-generation stations to provide an enhanced retail experience aside from the usual gas station services like fuel, and convenience stores so Shell stations could mean more than just fueling up your car.
Shell Banilad spearheads Shell’s continuing commitment to invest in Cebu. This station opening is accompanied by continuous expansion and upgrade of Shell’s network in the city – in just a few months at least seven stations have been upgraded with Select convenience stores.
In turn, Shell Global Network Planning Manager Randy Del Valle noted that Shell not only aims to provide energy in a responsible manner as their way of respecting people, their safety, and the government, they aim to continue listening to the ever-changing needs of the communities they serve.
“This is how we plan to do things moving forward. We will engage with our customers on a deeper level in order to better provide the things that they are looking for,” del Valle noted.
For Pilipinas Shell District Manager for the Visayas, Rolyn Mae Tomarong said that the station was designed with the customer in mind. It features an innovative business model that allows local homegrown brands to be offered in Shell stations, and enables the company to offer a range of retail experiences through these features:
World-class, high-quality fuels Shell V-Power and Shell FuelSave now with DYNAFLEX Technology
SHELL’S COMMITMENT TO REDUCING ENVIRONMENT IMPACT & PROMOTING MORE SUSTAINABLE PRACTICES
Shell’s next-generation stations takes it a step further with green, sustainable features in line with Shell’s move to create a more sustainable way to do business.
Shell Banilad Station has definitely enhanced the retail experience to Cebuano customers not only to motorists but to EVERYONE, as well.
➡️ Community Hub – will be open by January 2020
A former educator and now working as a freelance writer. Simply living her own version of life’s passion – music, mobile photography, story telling, road trips and food trailing! 🙂