Shell Banilad, Next-Generation Community Retail Hub Opens

Shell recently opened the second of its next generation of retail stations in Banilad, Cebu City as it strengthens its mission to make a Filipino motorist’s life’s journey a better one. 
“For 105 years, Shell has kept its commitment to nation-building, hand in hand with the Filipino people,” Pilipinas Shell Retail General Manager Anthony Lawrence Yam shared.
“Shell sees a lot of opportunities here in Cebu, not just with the greater availability of our Best Ever Fuels but with its complete suite of offers. We see the potential of the Cebu market and we will continue to be its partner in enabling its growth for years to come,” he added.
(L-R) Kim Covert- Bb. Cebu Tourism 2018; Ivan Ples- Retail Territory Manager- Cebu; Kit Bermudez- National Sales Manager; Jonathan Uy (with family)- Shell Banilad Retailer; Oying Yam- General Manager Retail Philippines; Jojo Gesmundo- Network Delivery Manager; Arvin Obmerga- Marketing Manager; Randy del Valle- Global Network Planning Manager; Rolyn Mae Tomarong- Visayas District Manager; Apriel Smith – Bb. Cebu 2017
Earlier this year, Shell opened its first-ever next-generation retail station in the Philippines in  Mango Avenue, Cebu City. It is designed to create a comfortable avenue for people in neighboring communities to come together. At the same time, it has enhanced its stations with features and experiences that go beyond its primary service of providing the best fuel to motorists. 


The new Shell Banilad Station follows this blueprint with the same vision of the next-generation stations to provide an enhanced retail experience aside from the usual gas station services like fuel, and convenience stores so Shell stations could mean more than just fueling up your car.
Shell Banilad spearheads Shell’s continuing commitment to invest in Cebu. This station opening is accompanied by continuous expansion and upgrade of Shell’s network in the city – in just a few months at least seven stations have been upgraded with Select convenience stores.
In turn, Shell Global Network Planning Manager Randy Del Valle noted that Shell not only aims to provide energy in a responsible manner as their way of respecting people, their safety, and the government, they aim to continue listening to the ever-changing needs of the communities they serve. 
“This is how we plan to do things moving forward. We will engage with our customers on a deeper level in order to better provide the things that they are looking for,” del Valle noted.
For Pilipinas Shell District Manager for the Visayas, Rolyn Mae Tomarong said that the station was designed with the customer in mind. It features an innovative business model that allows local homegrown brands to be offered in Shell stations, and enables the company to offer a range of retail experiences through these features:
⛽ World-class, high-quality fuels Shell V-Power and Shell FuelSave now with DYNAFLEX Technology
⛽ Shell Helix Oilchange+ which offers reliable AND affordable oil packages & other vehicle care services
⛽Shell Select and Deli2go offer a wide range of items: filling meals, snacks to go, fresh food and drinks, and local delicacies
⛽A community hub where people can dine and enjoy on the second floor of their two-story Shell Select with local kiosks that highlight the local flavors of Cebu: Potato Corner, Mader’s Ngohiong, Osaka Takoyaki, Chatime
⛽On-site PUV terminal accessible to commuters


Shell’s next-generation stations takes it a step further with green, sustainable features in line with Shell’s move to create a more sustainable way to do business.

? Uses solar panels to help cut down energy costs by 36%
? Uses a self-irrigating plant wall to cut down the station’s carbon footprint
? Has a rain-water collector that allows the station to use run-off water for the plants in the landscaped area
? Uses Knoxout exterior paint to convert air pollutants into breathable air
? Fully utilizes LED lighting and inverter technology for chillers and air conditioning units for better energy efficiency
Shell Banilad Station has definitely enhanced the retail experience to Cebuano customers not only to motorists but to EVERYONE, as well.
? Governor Cuenco Avenue, Banilad, Cebu City
⌚ Shell Fuel Service & Shell Select – 24 hours
➡️  Community Hub – will be open by January 2020
?  WiFi Service is FREE

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