New Honda Big Bike Showroom Opens in Salinas drive, Lahug

Honda Philippines, Inc. (HPI), an innovator of cutting-edge motorcycles, recently opened its Honda Big Bike Showroom to the public in its Flagship Shop at Salinas Drive, Lahug, Cebu City.


WORDS FROM MR. DAIKI MIHARA, President of Honda Philippines, Inc.

WORDS FROM MR. RYAN LIM, Vice President Operation Planning Development & General Support of Du Ek Sam, Inc.


The showroom is a must-see for motorcycle enthusiasts, as a new part of the Flagship Shop aiming to become a premium hub for Honda’s growing community. This shop has a multi-rack display, rider’s lounge, and test ride facility which sets it apart from other 3S Shops.

Now, with the addition of the Big Bike showroom, the Flagship Shop boasts a total land area of 2,344 square meters, and highlights Honda’s latest collection of big bikes. These big bikes are set for thrill seekers and adventurers, who require tough and heavy duty motorcycles with bigger engine displacements. They are also designed to deliver the speed and performance, suited for highway cruising and taking on rough terrains.

The Turn-Over of Memorabilia between Mr. Daiki Mihara, President of Honda Philippines, Inc. and Mr. Ryan Lim, Vice President Operation Planning Development and General Support of Du Ek Sam, Inc.

“The power and innovative features of Honda Big Bikes have been seen in action by motorcyle enthusiasts in many countries. Now, it’s time for Filipinos to experience all of these through our latest big bike offerings,” said Mr. Daiki Mihara, President of HPI. “Last December 2017, we’ve already launched our latest collection in Manila, however, since we consider Cebu as one of the important markets, we also see the value of showcasing our latest Honda Big Bikes collection to the Cebuano public, here, in our Flagship Store.”

The Big Bike Showroom is located at Salinas Drive, Lahug, Cebu City and is open to accommodate customers every day from 8:30 A.M. to 5:30 P.M.

Mr. Daiki Mihara, President of Honda Philippines, Inc., Mr. Ryan Lim, Vice President Operation Planning Development and General Support of Du Ek Sam, Inc., and Mr. Masahide Hirose, Assistant Vice President of MC Sales Department of Honda Philippines, Inc. proudly showed their Honda Big Bike Showroom at the Grand Opening



REBEL 500 is designed for both laid-back cruising and a more active sports riding. It features a rider’s triangle, as well as its 471cc liquid-cooled, parallel-twin cylinder, four-stroke engine that is tucked in a low chassis, and minimalist design.


CB650F is a middleweight, naked street style motorcycle with stylish exhaust pipes that wrap around its four-cylinder, 649cc, DOHC inline engine. It also comes with a new six-speed ratio gearbox, a two-channel ABS, a 41mm SDBV telescopic fork and a fully adjustable suspension for smoother riding.


CB1100EX has a classic design integrating modern features with its seamless fuel tank, deep chrome exhausts, 17-inch cast aluminum wheels, and a half-built look. It also has an air-cooled, inline four-cylinder, 6-speed transmission, 1140cc engine, a two-piece front fork, remote reservoir rear shocks, four-piston caliper brakes, floating discs, and a sharper chassis. This model is set to arrive in the Philippines market this year.




CBR500R is a big bike infused with a next-level, inline-twin 471cc engine with power suited for racing. It is a fusion of aggressive styling and with its comfortable framework for riding, as well as a traditional bike image and modern, sleek design which is ideal for sports enthusiasts. This middleweight sports bike also has an aerodynamic fairing and air ducts, specially designed all the way to the two-channel ABS and 41mm SDBV telescopic fork.


CBR1000RR FIREBLADE SP is designed with the MotoGP racing DNA in mind. It is engineered to have lightness, precision, and controllable handling as evidenced by its Selectable Torque Control and Engine Break Systems, New ABS Brakes, Quickshifter, Riding Mode Select System, Power Selector, and an OHLINS Smart EC Suspension. Along with the CB1100EX, this model is set to be available in the market this year.




CB500X is a mid-displacement bike, designed for all-around use. It features a liquid-cooled, 471cc, parallel-twin engine suited for taking on any type of terrain. It is fuel efficient which is ideal for short and long-distance rides.


CRF1000L AFRICA TWIN has a 998cc liquid-cooled, four-stroke, parallel-twin engine and has the exclusive Honda Selective Torque Control for efficient power delivery on a wide range of road conditions. It is built with Biaxial Counterbalance for strength and handling to deliver a smooth and vibration-free ride perfect for adventure tripping.



HONDA X-ADV is a big scooter (Automatic) that features a unique crossover platform built around a strong, tubular-steel chassis and has a 745cc twin-cylinder engine and Dual Clutch Transmission (DCT) for firm handling on different road surfaces and conditions. It is also built with a 41mm upside-down fork, a preload-adjustable Pro-Link rear shock, and a ground clearance of 162mm to handle dirt roads. It is equipped with a five-way adjustable screen, tapered aluminum handlebar, Africa Twin hand guards, Rally-style instrument display, and center stand.



For more information on Honda Big Bikes and Flagship Shops, visit or like Honda’s official Facebook page at

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