Discover a New YOU at SM Beauty Playground

SM Beauty continues to give you the best and latest in the beauty department to let you discover A NEW YOU this 2019. Whether an eye-catching eyeshadow, a fuller natural brows, or perfectly plump and glossy lips, the #1 beauty store in the Philippines is here to help you find out what you’ll be rocking next this year.

A day before Valentine’s Day, SM Beauty Playground had a playdate with a bevy of Cebuanas and Cebuanos in SM Seaside Cebu and SM City Cebu. Makeup lovers in the region learned about the latest trends with an all-exclusive beauty workshop with celebrity makeup artist Denise Go Ochoa, and enjoyed exciting games and prizes from top beauty brands such as The Body Shop, BYS, Happy Skin, Maybelline, Max Factor X, L’Oreal Paris, Garnier, Covergirl, Vice, Polo by Ralph Lauren, Giorgio Armani, and VMV Hypoallergenics (for more updates on the latest VMV products, you may visit their websites:


Homegrown Cebuana Celebrity Makeup Artist, Denise Go Ochoa
Denise Go Ochoa is flanked by SM Beauty ladies headed by Watsons Marketing Director Viki Encarnacion (3rd from left), SM Beauty Group Manager Sharon Presbitero-Decapia, and program host Bb. Cebu-Charity, Maria Gigante (right)

Sharon Presbitero-Decapia, Group Manager for SM Beauty thanked all the loyal shoppers in SM Beauty for consistently and continuously patronizing and for making SM Beauty their top destination. As a treat, the store’s beauty hall is transformed into an eye-candy and exciting beauty playground. “We want you to discover our new products and trends, explore the world of beauty with your friends and we also want you to experience new trends, new looks that look good on you. It never hurts to experiment and try on new trends,” Decapia added.



Discover new products and techniques to innovate your makeup game. Tag your friends along and play with the different looks and styles you’ve always wanted to try. Don’t forget to shop with your SM Advantage Card to claim exclusive promos only at The SM Store.

  • Get 20% off on select Detail Makeover items and 20% off on Lucas Papaw. Load up on your favorites with amazing discounts and more great deals
  • Score exclusive deals on your favorite premium beauty brands throughout the month in all SM Store branches nationwide

It’s the perfect time to stock up on your must-have skincare, makeup, fragrance, and hair care products while discovering new ones that might just end up being your new essentials.

Share your beauty playground experience using the hashtags #SMBeautyPlayground and #NewYouAtSM and follow SM Beauty’s Facebook page at and Instagram @smbeautyph.

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