“Cebu! Adto Na Ta!”: VIVAIA Arrives in Visayas with First Store Outside Metro Manila

VIVAIA is thrilled to mark its very first foray into the Visayan market as it begins an exciting new chapter in Central Visayas with the official debut of its first retail store outside Metro Manila. Located in the heart of Cebu, this milestone launch serves as the brand’s strategic gateway to fashion lovers across the Visayas and Mindanao regions. Driven by the energetic local invitation “Cebu! Adto na ta!” (“Cebu, let’s Move!”) under the masterbrand platform #MoveWithVIVAIA, the opening signals a meaningful commitment to walk alongside the vibrant Cebuana community, honoring its local culture, everyday lifestyle, and creative energy.

 

Built on a foundation of conscious design, VIVAIA redefines daily footwear by harmonizing eco-friendly innovation with modern elegance. At the core of every shoe is the brand’s signature 3D-knitting process, which transforms recycled plastic bottles into durable, breathable threads using certified REPREVE® technology. Paired with state-of-the-art ergonomic insoles engineered for a weightless, cushioned feel underfoot, VIVAIA footwear supports women effortlessly through work, travel, and leisure while minimizing environmental impact.

Adding to the launch’s significance, Cebu is among the select few retail locations worldwide to highlight the new creative direction of Alan Buanne, VIVAIA Global’s newly appointed Creative Director. With a background spanning luxury footwear and podiatry, Buanne brings an elevated aesthetic to the brand, effortlessly pairing modern fashion with VIVAIA’s signature sustainable comfort.

The new retail space offers a warm, immersive environment tailored for intuitive shopping. Celebrating the region’s rich artistic heritage, VIVAIA has partnered with local Cebuano artists and designers to infuse authentic cultural touches into the launch. Visitors are welcomed into an inviting atmosphere where they can touch, try on, and discover how VIVAIA’s thoughtful craftsmanship adapts to the everyday rhythm of Cebu life.

The Cebu store boasts a wide selection of VIVAIA’s most popular silhouettes alongside fresh seasonal styles. Shoppers can explore timeless favorites such as the pointed-toe Aria Flats and square-toe Margot 2.0, alongside modern ballet sneakers, classic Mary Janes, elevated heels, weather-ready boots, and functional everyday bags. Offering an expanded range of colorways and sizing, the store ensures every Cebuana can find the perfect match for her wardrobe.

Cebuanos can now step into the very same footwear worn by international style icons like Bella Hadid, Jennie Kim, Jenna Ortega, and Alexa Chung. VIVAIA has become a wardrobe staple for women around the world, known for chic, versatile designs that blend effortless fashion with cloud-like, all-day comfort.

Exclusive Launch Perks and Warm Welcome

To mark its grand debut in Cebu from October 13–14, VIVAIA delighted visitors with an array of special opening treats. Shoppers celebrated the launch by taking home a free limited-edition tote bag with every pair purchased, while fashion and comfort enthusiasts captured memorable #MoveWithVIVAIA keepsakes at the interactive photobooth.

Cebu, adto na ta! Today marks the final day of the opening promos, but the journey to everyday comfort has just begun. Visit the store, discover your new favorite pair, and step into sustainable style with VIVAIA.

#MoveWithVIVAIA

VIVAIA CEBU is located in Ayala Center Cebu, Level 1 and is open every day from 10am to 10pm. For more information on the latest styles and store openings, follow @vivaia.philippines on Instagram and Facebook.

 

About VIVAIA

VIVAIA is a global footwear brand founded in 2020, dedicated to supporting everyday life with eco-friendly comfort and style. Today, the brand provides a wide range of comfortable and on-trend footwear DTC across more than 61 countries and regions worldwide, and continues to partner with global suppliers to design our shoes with recycled and eco-friendly produced materials.