To celebrate the happy occasion of Lee’s historic 130th anniversary, the quality denim brand jubilantly joins forces with another iconic label once again – the irrepressibly upbeat Smiley. Lee’s “workerwear” heritage is revisited with functional but fun outfits brightened up and buoyed with the sunlit Smiley.
DESIGN LEGACY AND INNOVATION
Staying true to Lee’s workwear roots, this year’s Fall/Winter range is given a trendy injection of the 80s and 90s street style. The collection also coalesces with the sheer joy-inducing magic that appeared on the scene in the 70s – the eye-catching emblem that is Smiley. Versatile and functional, this Lee X Smiley collection is a cool, comfortable and truly epochal collaboration between two legacy brands, marrying Lee’s classic denim heritage with the iconic yellow Smiley face.
ONE SMILEY AT A TIME
An evergreen emblem of peace and happiness, Smiley was founded back in 1971 to give hope and positivity during difficult times. Throughout the decades, its cheery influence has gained increasing significance in pop culture amongst the free-spirited creatives and celebrities as an epochal symbol of carefree fun. Merging such inspiring DNA with dependable quality denim, Lee launches the Lee x Smiley Fall/Winter 2019 Collection for its illustrious 130th anniversary!
ICONIC LABELS FUELED WITH YOUTHFUL ENERGY
Snapshots of streetwear inform this Fall-Winter collection, with stretchable overalls and comfy oversized sweatshirts in sun-kissed yellow and dark forest green.
Smiley logos in distinct positions on Lee’s pieces give this collection an upbeat, youthful energy with the cobranding in Lee’s iconic badges, the iconic Lee hickory stripe, the drawstring tipping, woven labels, metal buttons and rivets, as well as underneath Lee’s classic leather patch and the logo in Lee’s lazy S back pockets.
Decorative texts of Lee x Smiley also run across the front and sleeves of rider jackets, as well as the new utilitarian belt bags which can be worn in multiple ways. These matching street style denim outfits are perfect casual looks with attitude.
One of the key design elements of the new collaboration is the Smiley playing “hide and seek” with the Lee logo, with vivacious variations on the logos and messages hidden within the waist as well as along the zipper.
Whether it is a lively block party in the city or a carefree camping trip out in the country, the looks of this Lee X Smiley collection are sure to turn eyes and start conversations.
Shop at any Lee boutique or leading department stores nationwide to receive a FREE limited edition #Lee130Years 2-way denim bag for every P2,500 worth of single-receipt purchase.
Photos from https://www.facebook.com/leejeansphilippines
A former educator and now working as a freelance writer. Simply living her own version of life’s passion – music, mobile photography, story telling, road trips and food trailing! 🙂