See you on August 4, 2018 for the Big Latch On at SM Seaside

In line with the World Breastfeeding Week each August, the Global Big Latch On will gather all breastfeeding mothers in one place to celebrate all breastfeeding journeys and break records this weekend.

The Global Big Latch On is an annual event which aims to strengthen global, as well as local, support for breastfeeding thereby improving the health of children and women around the world and in our own local community.

Photo from Glory Reborn Facebook Page

This year, Glory Reborn Organization, together with the Milk Making Mommies / Cebu Breastfeeding Club are partnering with SM Cares Foundation to offer a morning of breastfeeding celebration, advocacy, and encouragement to mothers in our local community.

Cebu will be hosting a Big Latch On event to support the cause. Over 1,000 mothers from all over Cebu will gather at the Mountain Wing Atrium of SM Seaside City Cebu on August 4, from 8:00AM to 12:00NN.

Specifically, The Big Latch On will have participating mothers breastfeed their babies at the same time in order to comply with the Global Big Latch On and beat the world record for simultaneous breastfeeding.

Photo from Glory Reborn Facebook Page

Mothers are strongly encouraged to be on time to the event so that they can be counted in the Big Latch On Global Statistics. Presently we have over 600 mothers and breastfeeding advocates pre-registered for the SM Seaside Big Latch On event.

While the main event of Big Latch On is the simultaneous breastfeeding of mothers and their participating babies, this year we are also excited to showcase the health and beauty benefits of breastfeeding.

We will be starting our program with a live fashion show for selected breastfeeding mothers and their breastfed babies. Babies will range in age from newborn to 24 months.

The Glory Reborn Organization would like to thank all the participating sponsors, hosts, organizing committee members, and the breastfeeding mothers of Cebu for making the Big Latch On possible and showcasing breastfeeding in action!

Together we are advocating and normalizing breastfeeding anytime, anywhere, #LatchGo!

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